Known for his passion for creating, developing and shaping brands, he has worked on various accounts in worldwide, including Marriott & Renaissance Hotels, Ascot Racecourse, Asia Pacific Screen Awards, Royal Bank of Scotland, St. James’s Place, University of Queensland and the Ministry Of Defence in the UK.
Prior to starting Underbrand, Craig worked for a number of creative agencies including CCHM (UK) and Logan Meo Walters (AUS) in the disciplines of brand strategy, brand design, advertising and marketing.
With over 15 years industry experience, he is widely regarded for his expert knowledge in all aspects of brand development.