The Underbrand Blog

Blogging is a funny old thing. Some people worry that they need to write constant essays to keep up the content. For us it's just a great place to voice our opinions, interview interesting people and pass on some of our knowledge for free.

A picture tells a thousand words and nobody reads anymore anyway
10 April 2013
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In a digital age it has never been more important that your brand images are well styled, well art directed and well photographed.

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Social media on the move
23 February 2013
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Since moving to Melbourne, we can’t help but notice how many fabulous food trucks there are.

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Rave Reviews with Em Williams
7 June 2012
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There is never a dull moment for the charming and talented Em Williams, who by day is Assistant Editor at Brisbane’s much loved Rave Magazine.

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Jessy Cameron. Brilliantly glowing, like molten.
4 November 2011
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Jessy Cameron of Molten Store fame, is one of Underbrand’s favourite friends because just like the word ‘molten’ she’s brilliantly glowing, like hot liquid metal.

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Brisbane Luxury Finds
28 October 2011
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Once upon a time in a sleepy town called Brisbane, not a creature was stirring, not even a mouse. Fast-forward several years, and what began happening was quite exciting. One by one luxury international brands started coming to Brisbane and opening their doors to play.

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The Great 8 – SEO
19 October 2011
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We’ve started a new Post Tag in our Blog called ‘The Great 8.’ Every month we will bring you 8 tips-of-the-trade on how you can help your brand right now. The first post is on Search Engine Optimisation (SEO). Here are 8 things you can do right now to help it along.

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An ode to the man that changed a lot
7 October 2011
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An ode to the man that changed a lot— personal computing, the creative industries, social interacting and last but not least, branding in the modern age.

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If I had one day to explore Brisbane…
3 October 2011
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Welcome to Brisbane. It is 27 degrees, fine with light to moderate SW/NW winds. Perfect. So, what is there to do? Lots. This is what I would do if I had one day to explore this great city.

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Setting my own personal social media policy
20 September 2011
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I recently met with a prominent Marketing Director in the city who was talking about how he had to revisit his own personal social media policy and make amendments to it.

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Mark Lobo, photographer in motion
5 May 2011
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Underbrand is a big fan of the work that photographer, Mark Lobo produces and we were thrilled when the opporunity to work with him arose by way of a photo shoot for the new West End venue jam jar.

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Annual Reports: Strategy is key to success
13 April 2011
Underbrand Annual Reports

Annual Reports are a daunting project, even for seasoned professionals. A clear and concise production schedule will ensure a smoother experience during the process.

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Nicole Herft – London Food Stylist, Recipe Writer & TV Chef
4 March 2011
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Nicole Herft is an amazing lady with a real zest for life. Hailing from the Gold Coast, she has become a popular Food Stylist, Recipe Writer and TV Chef in London. Here she tells us about her love of food, cars and motorbikes.

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Delightful Vintage Finds in Brisbane
25 February 2011
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The Underbrand team absolutely loves antiques and vintage finds. Here’s Christine’s top six places in Brisbane to find some charming treasures.

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Helping Marriott Australia share the love
14 February 2011
Marriott Loves You

For the second year running we have played the role of ‘Creative Cupids’ by helping Marriott Australia show their devotion to their customers by way of the ‘Marriott Loves You’ campaign.

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Our Creative Director takes up modelling to create a Peculiar Wood
21 December 2010
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Each year we work with London’s premiere event destination, the Brewery, to create a surreal world to bring their annual Christmas party events to life.

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Underbrand Christmas Shenanigans
17 December 2010
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After a very busy and rewarding 2010, we felt that it was only fitting to throw a Christmas Party for all the clients, suppliers and friends of Underbrand. Hosted by a fictitious party character that we have affectionately named Uncle Underbrand (above), the Champagne was flowing, tasty morsels from Bretts Wharf were circulating and we [...]

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Jordan Birchall – The Burrito King of Brisbane
26 November 2010
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If there is one thing that Underbrand loves, it’s the burritos from Tuckeria. Founder Jordan Birchill not only makes a mean one, he’s also one really intriguing person.

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Brisbane Puts Some Bones Into The Brand
19 November 2010
Underbrand Brisbane puts some bones into the brand

For a long time we have been hearing that Brisbane is a new world city and since the tagline’s inception there have been some definite glimpses of its truth. Last night however I feel the city really shone, made its debut and lived up to the title with the Grazia Shopping Night on James Street.

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8 things I’ve learnt about building hype from Mr Brainwash
10 October 2010
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I recently saw Exit Through the Gift Shop – a movie produced and directed by the prolific artist, Banksy about street art. The movie heavily features Thierry Guetta – a Frenchman living in LA, travelling the world and filming famous street artists doing their thing.

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Mad Men and Underbrand Men
6 October 2010
The Mad Men of Underbrand

Mad Men is one of my favourite programs and watching it the other night it got me thinking – Are there any similarities between the men of Sterling Cooper and the men here at Underbrand?

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Fashion Forward with Romina Karamanea
6 October 2010
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Romina Karamanea is fast becoming one of the UK’s hot new fashion designers. She also happens to be both a client and close friend of Underband.

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Advertising and the creative industries in film and television
5 October 2010
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We all glue to Mad Men and it’s portrayal of the advertising industry of the early 60s but this is not the industry’s first role as the underlying topic of drama.

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