The Underbrand Blog
Jessy Cameron of Molten Store fame, is one of Underbrand’s favourite friends because just like the word ‘molten’ she’s brilliantly glowing, like hot liquid metal.
As the latest Underbrand interviewee, we find out about what otherworld jewellery, dream recorders, and cheesecake mean to her.
1. What do you do for a job and where are you based?
I launched my own online boutique Molten Store, a destination for purveyors of otherworldly jewellery and curious gifts, in July of this year. I live by the river in Brisbane’s Teneriffe. Some nights, when I’m working late, I can hear the subtle lick of lazy waves from the City Cat breaking against the shore.
2. What is the most interesting project that you have ever worked on?
The development and launch of Molten Store was the most tiring, heart-wrenching and rewarding project I have ever been involved in. From the creative direction, brand development and copywriting to the buying, label procurement and business development, it pushed me far beyond the limits of what I thought I was capable of.
3. Which person has most influenced you?
I’m an inspiration sponge, so I would find it hard to nominate just one person. Net-A-Porter’s Natalie Massenet is an easy point of reference and closer to home social strategist Susannah George has got her own thang goin’ on.
It’s also important for me to cultivate my own influences. From collaborations with my talented friends to a glance at the beautiful antique photograph of an icicle-covered mountain that hangs above my desk, I try to nurture my own attention span.
4. The thing that you’d be most surprised about me is….
I am notoriously lucky when it comes to competitions. I hardly ever enter them, but when I do I often win. It’s a bit ridiculous actually; I’ve won sneakers that can be converted into rollerblades, 3000 M&Ms, $500 in the form of a novelty cheque, flights to America…
5. Who is your favourite designer (of any description)?
I have a soft spot for one of Molten Store’s brands, Maripossa. The label’s designer is fascinatingly clever; she fuses silver and crystal embellishment with fine mixed metal chains, which she crochets by hand. Her necklaces are intricate and elaborate, but somehow they whisper rather than shout.
6. What is your favourite city in the world and why?
Visiting my boyfriend’s family in New York City is a world of fun.
7. If there was only one dish you could eat for the rest of your life what would it be?
Pass me a slice of New York Cheesecake and you’ve made a friend for life!
8. If you could invent anything, what would you invent and why?
I’d love to invent a dream recorder so I could play back the quirky games my mind plays on me after dark.
9. What were you doing this time 10 years ago?
I was a tenth grade student at Brigidine College in Indooroopilly. My family had just relocated from Canberra and I could hardly breathe in Brisbane’s hot summer haze.
10. What’s your trend prediction for the next decade?
We’ll never tire of our gadgets, but I think we will become a bit disillusioned with the intangible aspect of our digital world. I suspect that nostalgia will become the buzzword that marketers have up their sleeve.
From a product perspective, it will be all in the details; subtle beauty will reign supreme. We’ll want to see, touch, and feel products, just like we used to, and we’ll want a damn good brand experience thrown in for good measure.
And there lies the challenge for e-retailers like me…
To visit Molten Store and see some gorgeous pieces, visit: www.moltenstore.com
Author: Christine Bridge
