When AP Eagers approached Underbrand to rebrand this Peugeot dealership, the brief was to really put the spotlight on the dealership brand. When people thought of purchasing a Peugeot in Brisbane, they would think of City Peugeot as ‘the’ place to purchase the coveted French automobile.
We developed a strong brand and visual identity that was inspired by France and the European Union.
The brand was rolled out through many different mediums from logo mark, styling and brand assets to stationery, exterior signage, in-store signage, vehicle graphics, email newsletter, website graphics, sale and promotional items.
The brand was launched in time for their 2 Day Price Revolution Sale – a campaign that was developed here at Underbrand. The results of the campaign were outstanding – delivering the the most successful sale the dealership had ever conducted.
Since rolling out the brand we have also launched the new Peugeot 508 for the dealership with great success and strong local media exposure.