They came to Underbrand to refresh a brand that was in its infancy in the market. The brand needed to visually represent itself as a peer to the likes of Paypal, whilst having the capabilities for key sub-brands for future markets.
Along with creating the core brand we developed brand guidelines outlining a system for the growth of future sub-brands in both logos and colour-way.
All brands have been stylised so the iconography can be executed over a multitude of platforms from icons for iphone applications to simplistic mono-colour adaptability for documents.
The result is a strong, clear prominent brand that has the ability to grow hierarchically throughout the future.