Being an advocate of the fashion industry, when a group of industry leaders approached Underbrand to develop an identity, online community website and email newsletter for a new group aimed at promoting connections and collaborations, we jumped at the chance.
The brief for the brand was open and the industry has welcomed the results with positive praise for the typography, image styling and language. So much so, one of the brand statements has reappeared in a few fashion campaigns recently.
The website is not only visually pleasing but technically impressive too. The fully content managed website acts as a platform for the industry to interact as an online community. The site managers post upcoming events, Blogs and conducts industry think tanks with their members. Along with this, each member of the website has a unique profile and directory listing with the ability to post jobs on the twitter board and partake in think tank topics and discussions.
The result is a dedicated online resource and community where members can keep up to date with the industry, find suppliers, collaborators, staff, and ultimately benefit from being part of a fashion industry community.