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Delivering a serious online personality

Red PR are one of Australia’s leading national lifestyle communications agencies.

They approached Underbrand to redesign their website with the brief to deliver a content managed website that is a platform to communicate both their full offerings and their strong social media standpoint.

The agency’s staff are quite flamboyant with fun, charismatic personalities – which is one of the main reasons why clients throughout Asia Pacific want to work with them.  It was essential that this fun and creativity was represented through the website.

We did this by creating animated surreal environments that feature on key pages – from a flying fairy sprinkling fairy dust to French bulldogs parachuting from the sky, and planes skywriting over Sydney Harbour while sailboats and jumping dolphins frolic the water.

The result, a website with a huge increase in web traffic due to a live content rich experience delivering constant dialogue for the agency’s work and personality.


Market focus
Corporate Conferences & Events
High End Weddings
Large Scale Events
Public Relations