The Brewery commissioned Underbrand to bring this idea to life by creating a visual identity to the Christmas campaign.
This year’s theme is ‘An Extraordinary Evening in Peculiar Wood’. The concept is a secret party in the deep English wood attended by the forest’s animal elite and hosted by a dapper cockney named Terry the Fox.
We approached the visualisation by creating human like, sophisticated animal characters. Part of the process included the Creative Director modeling a series of vintage finds for the male characters.
The result include an interactive animated microsite of Peculiar Wood and the characters, press advertising and a cute 12-page ‘Woodland Passport’ accompanied by a Terry the Fox doll.