The Underbrand Blog

Blogging is a funny old thing. Some people worry that they need to write constant essays to keep up the content. For us it's just a great place to voice our opinions, interview interesting people and pass on some of our knowledge for free.

Helping Marriott Australia share the love
14 February 2011
Marriott Loves You

For the second year running we have played the role of ‘Creative Cupids’ by helping Marriott Australia show their devotion to their customers by way of the ‘Marriott Loves You’ campaign.

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Brisbane Puts Some Bones Into The Brand
19 November 2010
Underbrand Brisbane puts some bones into the brand

For a long time we have been hearing that Brisbane is a new world city and since the tagline’s inception there have been some definite glimpses of its truth. Last night however I feel the city really shone, made its debut and lived up to the title with the Grazia Shopping Night on James Street.

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8 things I’ve learnt about building hype from Mr Brainwash
10 October 2010

I recently saw Exit Through the Gift Shop – a movie produced and directed by the prolific artist, Banksy about street art. The movie heavily features Thierry Guetta – a Frenchman living in LA, travelling the world and filming famous street artists doing their thing.

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